Social Buzz Mega-Boost
The convergence of foodie culture and social media escalates, compelling foodservice operations to redouble efforts
to create socially share-worthy dishes with visual impact.
of millennials and 23%
of Gen Zers surveyed post photos of their food on social media23
food images posted daily on social media24
Gen Z prefers social media for communication more than all
Gen Z Goes A-List
As Gen Z matures and their spending power grows, their influence increases, compelling operators to sharpen their
focus on the young generation of consumers foodservice craves.
THE TOP 3
Ben & Jerry’s
Many of the brands Gen Z customers visit the most often specialize in snacking occasions.
of millennials and 29%
of Gen Zers surveyed visit restaurants twice or more per week, indicating younger
generations are the heaviest foodservice users.27