Create a Stand Out Menu All Year Long

To attract more traffic and keep customers coming back, it's crucial to highlight dishes featuring in-demand flavors. Scroll below to see which desserts are leading the pack, when certain flavors peak and how to promote them to drive sales in your operation.

What to Serve

Top 5 Menued Desserts¹


cakeCake
ice creamIce Cream
cheesecakeCheesecake
cookieCookie
piePie


Top 5 Dessert Flavors¹

Chocolate
Vanilla
Strawberry
Banana
OREO

Top 5 Milkshake Flavors¹

Chocolate 67%
Vanilla 39.2%
Caramel 27.1%
Apple 24.5%
Chocolate Chip 21.4%

Cookies soar on menus, not only as a stand-alone dessert but as a dessert ingredient (+13%)²

As a dessert ingredient 15%
As a dessert flavor 27%



When to Serve it

Keep your menu fresh with the featured flavors consumers seek each season. Click on the tabs below for trends and recipes featuring these in-demand taste profiles.

Rich chocolates drive winter taste profiles.

Molten Chocolate Cheesecake Oreo Crust
Mocha Choc Chip Peppermint Cupcakes Truffles

Fruity flavors rule spring and summer.

Peanut Butter Turtle Pie Caramel Walnut Cheesecake
Oreo Mini Shakes Pancakes

Fruity flavors rule spring and summer.

Oreo Sorbet Mango Shake
Cookie Shake Coconut Bars Peach Pie

Fall Flavors

Harvest flavors such as cinnamon and nutmeg dominate fall.

Pumpkin Pie Shake Pumpkin Cheesecake
Eggnog Cheesecake Orange Cran Cheesecake



How To Grab Attention
brand your menu board

Brand your menu board

Let customer’s know you make desserts with the #1 cookie brands they love!

upsell toppings

Upsell branded toppings and garnish to increase check averages


social media

Promote your desserts on social media

Share promotions, daily specials and pictures of your desserts to draw in customers

specials

Encourage repeat traffic with weekly specials

Buy 1, Get 1
2 For 1 deals
Frequency Cards
$20 dinner for 2
(sharable appetizer & dessert)




¹Datassential Menu Trends, Desserts July 2014)
²Mintel Menu Insights, (Q1 2012-15)