Category Management GAME PLAN


The Perfect Snacking Playbook

SIMPLE STEPS TO EASY CATEGORY MANAGEMENT

When it comes to making the sale, where you place your products makes all the difference. Follow the steps below and our Non-Commercial segment plans to discover proven ways to help promote sales in your segments.




step1

STEP 1: Identify Your Players

Study your traffic to pinpoint:

demographics

Demographics
• Age
• Gender
• Income

dietary

Dietary habits
• Health-consciousness
• Allergies

motivators

Purchase motivators
• Taste
• Convenience
• Habit

step 2

STEP 2: Review Your Performance

Study Your:


• Operation layout
• Traffic flow
• Product offerings
• Business hours
• Product and category gaps

floor

3

STEP 3: Tailor Snack Choices

Offer the top-selling snacks in each segment. Customers look for the brands they enjoy at home. Edit your products to weed out slow movers in favor of the brands below, all #1-selling snacks customers want.1

brands
4

STEP 4: Maximize Profitability

Organized displays make it easy for customers to find what they want. Having the right product in the right place is critical to capturing more snack sales.

box
  • ROTATE products based on daypart
  • KEEP all items forward-facing and restock throughout the day to ensure the display remains plentiful
  • REPLACE slow-moving products with new products to increase impulse sales
  • DISPLAY racks in strategic places around your operation for maximum visibility
5

STEP 5: PROMOTE! PROMOTE! PROMOTE!

Eye-catching displays, custom merchandising and promotions let customers easily see the great brands you’re selling.

snack racks

Merchandising Tips

Brand Sections Create Stopping Power
Vertical brand blocking lets shoppers visually navigate your space.

Help Drive Impulse Sales with Attractive Displays
Let shoppers access product easily.

Digital Signage Demands Attention
Use to draw in customers and inform them about new products and promotions.

Offer Multiple Sizes and Flavors of Snack Favorites
Rotate products to offer the best option for every daypart.


1. Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/15.


Stat Building Your Snack Racks