TODAY’S SNACK TRENDS


The Perfect Snacking Playbook

To score more snack sales, you need a better game plan.

With snacks accounting for 50% of all eating occasions,1 you need to bring your A game to the snacking business plan. Success in this crowded arena starts with determining what drives purchase.

Time of day. Type of treat. What’s in reach. All of these variables factor into the purchase decision. Staying in tune with the trends and planning ahead can help you set your operation up to win the snack segment with the right product mix.



What Consumers Want from a Snack

78 PERCENT Brands they trust2
66 PERCENT Provide sustenance2
48 percent Healthful options2
Consumers will pay more for healthier snacks

when

45% of people replace one or two meals with a snack3

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stat 2
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where
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HOW
PORTABILITY IS IMPORTANT



1. The Hartman Group, Modern Eating: Cultural Roots, Daily Behaviors, 2013.
2. IRI, State of the Snack Industry, 2014.
3. Technomic, The Snacking Occasion Consumer Trend Report, 2014.
4. NPD Group, Snacking in America, 2012.
5. Refermat, Emily (ed.). Automatic Merchandiser, “Vending Operators Punch Through Last Year’s Revenue” (state of the vending industry annual report), June 2015.
6. NPD Group/CREST OnSite, Dec. 2014.