Social media is all about engaging people. More and more often, foodservice businesses
are using sites like Facebook, Twitter and Pinterest, as well as blogs and video
sharing sites, to engage customers and get immediate feedback. For social media
to work successfully, foodservice providers need a well-considered plan with specific
goals, such as promoting an offer or communicating a menu change. But remember,
social media requires a time commitment – posts must be updated frequently and comments,
questions and concerns dealt with immediately.