Sweet and Sour Candy

SOUR PATCH and SWEDISH FISH: Two Ways to Energize Sales

Build your snack business with sweet-and-sour soft and chewy candy—the largest segment within non-chocolate candy.¹

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sour patch


The Nation’s Top-Selling Sour Brand¹

Sour on the outside, soft on the inside. SOUR PATCH gives consumers a sour jolt that breaks up the daily monotony and a sweet delight that can change up their state of mind.


A Category-Leading Sweet Treat¹

SWEDISH FISH is a powerhouse treat, growing within the category that’s growing 7% year over year.¹ It’s the shareable indulgence that offers a unique flavor profile and dual texture that’s “sweet, but not TOO sweet.”

1Nielsen xAOC Plus Convenience Stores—52 Weeks Ending 12/29/12