Expanding & Profitable Gum

Delicious, refreshing and in demand, gum is a $3.3 billion category that makes up more than 15% of all confection sales.¹ It’s also one of the most profitable snacks with 83% of sales from impulse purchases.

Mondelēz International dominates with
30% of the category share.¹

Grab More Sales with 3 of the Top 10 Gums

Trident is the #1 brand in the U.S. with more than 20% of sales² and 95% brand awareness.³

Stride is the #5 brand² with 83% awareness.³

Dentyne is the #7 brand² with 78% awareness.³

Placing TRIDENT, STRIDE and DENTYNE near the register is an easy way to drive incremental sales.

Candy packs

Profitable Variety Cases

Target your demographic, control inventory, manage costs and improve cash flow with these convenient Gum Variety Cases that feature four of the top-selling gum flavors from category-leading TRIDENT and STRIDE. Two flavors per case; three boxes of each flavor.

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Order Free Gum Racks!

Convenient, space-saving and multi-functional displays—like this compact countertop rack—help you capture more impulse sales. Order your free display rack today!

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¹ Total US Food, Drug, Mass, Convenience, Military, SAM’s, BJ’s, Dollar Stores (excluding Dollar Tree) 52-Weeks Ending 09/29/12
² ACNielsen xAOC Plus Convenience Stores – 52-Weeks Ending 06/29/13
³ IPSOS ASI, Gum Study Q1 2013