Wheat Thins Popped

A Light and Crunchy Popped Chip with Whole Grains

  • Whole Grain is the most sought-after health benefit1, with wheat as the most-recognized whole grain2
  • Consumers are increasingly seeking nutritional benefits that focus more on positive inclusions such as whole grain, fiber, and protein, and less on reduced negatives such as a less fat and fewer calories3
  • Overall liking, taste and texture beats or meets leading popped products4


  • 7-8 grams of whole grain per bag5

  • 90 calories per bag

  • No cholesterol6
  • No high fructose corn syrup
  • No partially hydrogenated oil
  • No artificial flavors or colors


  • Convenient single-serve packages in two delicious flavors


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1 FMI. 2010 US grocery shopper trends. The Food Marketing Institute.
2 Whole Grain Council, July 2013. American Diabetes Association. 1995-2013.
3 NPD Group Snacking in America 2012.
4 CLT January 2013
5 Nutritionists recommend eating 3 or more servings of whole grain food per day (about 16g whole grain per serving or at least 48g per day)
6 Adds a trivial amount of cholesterol