Micro Markets and Vending

Boost Your Bottom Line with Big Brands

Micro Markets and Vending header image

Sales potential is huge in micro markets and vending. Build your business by understanding your customer, their preferred treats, and the times of day they’re ready to snack. Read on for resources on snacking trends, effective display formats, products that drive purchases and more.


$22 Billion
Revenue from vending, micro markets and coffee service in 2017¹
48%
Vending sales that come from candy, snacks and confections¹
33%
Jump in active micro market locations between 2016 and 2017¹


Get To Know Your Consumer

Why Do You Snack?2

0
to treat myself
0
to enjoy a break
0
to eat healthier
0
to eat on the go


Identify Your Customer: The Generation Gap

Learn what makes each generation unique.

gen z

Gen Z

Age: 8–22
Spending power: $44 billion in buying power and growing3

DIVERSE

  • LARGER AND MORE DIVERSE than millennials4
  • 20% of U.S. population 5
  • 47% multicultural5

FOOD FOCUSED

  • TASTE AND FLAVOR are most important 6
  • ONE-FIFTH of budget spent on food 7
  • Less concerned where food comes from6
  • TRIES NEW FOODS more often4
  • More likely to actively SEEK NEW FLAVORS6

SOCIAL

  • Shares dining experiences on social media7

Millennials

Age: 23-41
Spending power: $200 billion8

CULINARY EXPLORERS

  • Purchase 33% of meals away from home—compared to 25% for the overall population9
  • 48% will try a new menu item because it sounds interesting9

BIG SNACKERS

  • 30% of snacks purchased from foodservice5
  • Highest consumption of the afternoon snack daypart4
gen x

Gen X

Age: 42–53
Spending power: $125 billion8

EXPERIENCE SEEKERS

  • Dining experience is important4
  • Enjoys the convenience and relaxation of buying dinner out4
  • Plans what they want to eat before ordering10

INVESTED IN WHAT THEY EAT

  • Transparency is key4
  • Seeks premium ingredients4
  • The story behind a menu item is important4
boomers

Boomers

Age: 54–72
Spending power: $2.3 trillion8

HABITUAL

  • Prefer three square meals a day4
  • Highest users of on-premise dining4
  • Focus on value, not price, when dining out4

LABEL READERS

  • Seek snacks with low or no saturated fat and reduced sodium11
  • More likely to choose confections with protein, antioxidants, reduced sugar and no or low caffeine11


Brands Drive Business

The brands they love at home are the #1 reason consumers choose a snack.2

Your Single Source for More
Must-Have Brands

With eight of the 10 number one–selling cookie and cracker brands,12 top confection brands13 and the candy bar of the year,5 Mondelēz International makes it easy to bring more of America’s favorite treats to your operation.



SEE ALL SNACK BRANDS

Touch products below for more snack stats


belVita
#1 breakfast biscuit
RITZ Crackers

RITZ Crackers

America’s top-selling cracker and growing14

VISIT
SOUR PATCH KIDS

SOUR PATCH KIDS

#1 sour confection brand14

VISIT
OREO CHOCOLATE CANDY BAR

OREO CHOCOLATE CANDY BAR

Candy Bar of the Year13

VISIT
OREO

OREO

America's #1-selling cookie14

VISIT
SWEDISH FISH

SWEDISH FISH

92% brand awareness15

VISIT
CHIPS AHOY

CHIPS AHOY!

America’s favorite chocolate chip cookie and growing14

VISIT

Create the Perfect Vending Machine


Create the Perfect Vending Machine

Use our intuitive tool to search, select and order the right assortment of snacks for your customers.

GET STARTED
Vending Success

Vending Success

Optimize your vending machine for sales with these product placement recommendations.

Learn More
Industry News

Access Rebates and More

See new promotions and rewards offers, plus product highlights and insights for your vending machine or micro market.

Go to Resources
Touch the Future of Vending

Touch the Future of Vending

Experience the diji-touch revolution and learn about the vending machine that acts like a marketing engine.

LEARN MORE

1. Automatic Merchandiser, State of the Industry, 2018
2: Mintel, Snacking Motivators, July 2017
3. NPD Group, Guide to Gen Z, 2017
4. Technomic, Consumer Evolution, 2018
5. Technomic, Consumer Trends that are Changing Foodservice, 2017
6. Technomic, The Gen Z Selfie, June 2016
7. Valdez, Kevin, “Why Now is the Time for Restaurants to Court Gen Z,” QSR magazine, Jan. 2018 8. Restaurant Business, “Restaurants Shift Focus Back to Baby Boomers”, Jan 23, 2018,
9. Datassential, Millennials, Feb 2018
10. Datassential, Generations of Change, May 2018
11. Watrous, Monica, “Snacking innovation for the older generation” Food Business News, May 30, 2018
12. Nielsen, xAOC plus Convenience, 52 weeks ending 2/24/18
13. Nielsen, xAOC plus Convenience, 52 weeks ending 4/28/18

We are using cookies in order to facilitate your navigation. By continuing to navigate on this website or clicking on the close button you accept our policy regarding the usage of cookies. Read our Privacy Policy to learn more.