5 Simple Steps to Easy Category Management and Tasty Snack Sales

SIZE UP YOUR TARGET

Study your traffic to pinpoint demographics, dietary habits and purchase motivators.

Top Drivers

  • Demographics: age, gender, income
  • Dietary Habits: health-conscious, allergies
  • Motivations: taste, convenience, habit

TAILOR YOUR SERVICE

Review your products, hours, layout and traffic flow to see what improvements you can make to better service your customers. Identify product gaps and categories you don't offer.

MAKE SMART SNACK CHOICES

Offer the top-selling snacks in each segment. Customers look for the brands they enjoy at home. Edit your products to weed out "slow movers" in favor of the #1-selling snacks they want.

  • OREO

    #1-selling cookie in America1

  • NILLA

    #1 brand of vanilla wafer1

  • NUTTER BUTTER

    #1-selling peanut butter sandwich cookie brand1

  • CHIPS AHOY!

    #1-selling chocolate chip cookie in America, more than 5x as popular as the nearest competition1

  • HONEY MAID

    #1-selling graham cracker brand in America1

  • RITZ

    #1-selling cracker brand in America1

MAXIMIZE PROFITABILITY

Organize your display to make it easy for customers to find what they want. Having the right products in the right place is critical to capturing more snack sales.

PROMOTE! PROMOTE! PROMOTE!

FREE merchandise lets customers see what you’re selling. Mondelēz International makes it easy to promote brands and in-store deals with FREE racks and attention-getting signage.

* ACNielsen, 52 Weeks Ending 12/29/12