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Drive the Buying Experience

Create the Optimal Non-Commercial Snacking Program to Encourage More Sales


A lot of factors funnel into the snack buying decisions: from the time of day to the type of treat, and even where it’s placed in your footprint. Understanding who your customers are, what motivates them, and what’s trending can help you influence sales and boost your bottom line.

The Landscape

The American Snacking Opportunity

  • OVER 180 BILLION snacks consumed in one year1
  • 94% of adults SNACK DAILY2
  • 2.8 SNACKS PER DAY eaten on average3
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Snacks Stand in for Meals

U.S. adults snack about as often as they eat meals4

Graze All Day

Consumers are moving from traditional meals to snacking throughout the day

5 Simple Steps to Foodservice Category Management

Discover proven ways to identify opportunities and help promote purchases in your operation

1

What Motivates Customers

Understanding your customers can help you cater to their tastes.

RIGHT PRODUCT
2

Analyze Performance

Optimize your business to improve the customer experience.

RIGHT PLACE
3

Edit Offerings

Choose the right products to cover all segments, dayparts and taste preferences.

RIGHT PRODUCT
4

Maximize Profitability

Find the right mix to promote all-day sales.

RIGHT TIME
5

Merchandise and Promote

Using attractive signage to highlight valuable brands and offers can help you make the sale.

RIGHT PLACE

Getting it Right

Ensuring the right products are in the right place at the right time is the key to smart category management, encouraging impulse sales and moving more product.




Get it to Go

Download our new non-commercial category management brochure.

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Recipe for Success

Get 5 easy tips to drive snack sales, FREE.

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1. The Hartman Group, Compass Eating Occasions database, 2016. Total adult (18-64) snacking occasions, n=4,983. Adult snack occasions consumed away from home, n=1,189.
2. Mintel, Snacking Motivators, July 2017
3. Technomic, Consumer Hot Buttons, June 2018
4. The Hartman Group, Out of Home Snacking 2017. Total adults n=2236. Q01: Thinking back to yesterday, when did you have something to eat and/or drink? Q04: How many distinct times did you have something to eat or drink during each of these [snack occasions]? Q04a: Would you consider any of your recent snacks a ‘meal replacement’?