Micro Market Pulse

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No Slowing Down In 2017

The micro market segment is anticipated to grow in 2017, though operators are becoming more critical of where they place the concept.

By Adrienne Zimmer, Managing Editor

When it comes to micro markets, operators only have good things to say. In our recent Vending Operator Confidence Index, operators reported that, “Micro markets continue to grow beyond expectations,” and that micro market are “…by far a superior product and the future of breakrooms.” They were ranked as one main reason vending revenues increased last quarter in the U.S.

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Micro Markets Lead Sales Requests In Q2 2016

By Adrienne Zimmer, Managing Editor

A growing economy in much of the U.S. led to “strong” or “very strong” micro market sales in the second quarter of 2016 and operator confidence in the segment increased from 3.95 to 4.05. Heading out of the summer, micro markets remain the segment that operators are most confident about due to the ability to house unique products and provide an engaging consumer experience.

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Operators report adding more micro markets in the first quarter of 2016.

By Adrienne Zimmer, Managing Editor

Despite a few areas of the country struggling with lost micro market revenue when large locations close, most micro market operators report strong sales in the micro market segment for the first quarter of 2016 and have a positive outlook heading into the summer months.

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Operator optimism for the growth of micro markets is strong leading into 2016.

By Adrienne Zimmer, Managing Editor

The majority of micro market operators in the 2015 Q4 Operator Confidence Index reported “strong” or “very strong” micro market sales in the last quarter of 2015 and uplifted confidence in the first weeks of 2016.

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