Right Place

Right Place

Present product on appealing displays with eye-catching merchandising to draw attention to all the spaces within your footprint.


Find Your Flow

Placing the right rack in the right spot can help you orchestrate a strategic traffic flow that features multiple snacking touch points to encourage up-sells throughout the buying process.

floorplan

Merchandise and Promote

Presenting product and in-store promotions on appealing displays with eye-catching merchandising allows you to draw attention to all the spaces within your footprint.

Ensure customers easily see the great brands you’re selling by utilizing:

  • Snack racks
  • Digital signage
  • Bundling offers
  • Custom merchandising
  • In-store promotions


racks



Create your custom snack racks

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1

Countertop Rack

Next to your coffee kiosk or register

2

Gum Rack

Next to your coffee kiosk or register

3

Self-Merchandiser

Next to your coffee kiosk or yogurt cooler

4

Fruit Stand Rack

Near deli counter, beverage cooler and grill

5

Stand-up Basket Rack

Near your deli counter and beverage cooler

6

Countertop Modular Rack

Visible, high-impact areas


Merchandising Tips


Product Sampling

Free samples of new or existing products increases the chances customer trial and conversion to a loyal lifelong purchaser.

People who sampled an item were
more likely to buy it again
during the next 20-weeks.1


Bundle Up

Offer discounts on paired items to increase incremental profits. In the morning, offer fruit and a granola bar at a discounted price. At lunch, offer a value meal with chips and a drink.

Cross Merchandise

Cross Merchandise

  • Helps consumers quickly find related products
  • Pair related items next to each other in racks and displays— e.g., coffee and a breakfast biscuit or yogurt and fresh fruit

Brand Blocking Create Stopping Power

Vertical and horizontal brand blocking lets shoppers visually navigate your space.

Digital Signage Demands Attention

Promote specials such as breakfast and lunch happy hour deals or display menu updates throughout the day.

Digital signs increased sales up to 33% for 80% of brands.2




Get it to Go

Download our new non-commercial category management brochure.

DOWNLOAD PDF

1. Hein, Kenneth “Sampling Inspires Repeat Purchase” AdWeek, Aug. 4, 2009
2. Johnson, Nick, White Paper: Digital Signage vs. Printed Posters – All the Answers to Your In-Store Retail Questions, digitalsignageconnection.com, July 18, 2017