hero

Right Product

Knowing what motivates your customers can help you choose the best snack products to satisfy your customer demographic profiles.


Get To Know Your Consumer

Why Do You Snack?1

0
to treat myself
0
to enjoy a break
0
to eat healthier
0
to eat on the go


Identify Your Customer: The Generation Gap

Learn what makes each generation unique.

gen z

Gen Z

Age: 8–22
Spending power: $44 billion in buying power and growing2

DIVERSE

  • LARGER AND MORE DIVERSE than millennials3
  • 20% of U.S. population 4
  • 47% multicultural4

FOOD FOCUSED

  • TASTE AND FLAVOR are most important 5
  • ONE-FIFTH of budget spent on food 6
  • Less concerned where food comes from5
  • TRIES NEW FOODS more often3
  • More likely to actively SEEK NEW FLAVORS5

SOCIAL

  • Shares dining experiences on social media6

Millennials

Age: 23-41
Spending power: $200 billion7

CULINARY EXPLORERS

  • Purchase 33% of meals away from home—compared to 25% for the overall population8
  • 48% will try a new menu item because it sounds interesting8

BIG SNACKERS

  • 30% of snacks purchased from foodservice9
  • Highest consumption of the afternoon snack daypart3
gen x

Gen X

Age: 42–53
Spending power: $125 billion7

EXPERIENCE SEEKERS

  • Dining experience is important3
  • Enjoys the convenience and relaxation of buying dinner out3
  • Plans what they want to eat before ordering9

INVESTED IN WHAT THEY EAT

  • Transparency is key3
  • Seeks premium ingredients3
  • The story behind a menu item is important3
boomers

Boomers

Age: 54–72
Spending power: $2.3 trillion7

HABITUAL

  • Prefer three square meals a day3
  • Highest users of on-premise dining3
  • Focus on value, not price, when dining out3

LABEL READERS

  • Seek snacks with low or no saturated fat and reduced sodium10
  • More likely to choose confections with protein, antioxidants, reduced sugar and no or low caffeine10

Brands Drive Business

The brands they love at home are the #1 reason consumers choose a snack.1

Your Single Source for More
Must-Have Brands

With eight of the 10 number one–selling cookie and cracker brands,11 top confection brands12 and the candy bar of the year,13 Mondelēz International makes it easy to bring more of America’s favorite treats to your operation.



SEE ALL SNACK BRANDS

Touch products below for more snack stats


belVita
#1 breakfast biscuit
RITZ Crackers

RITZ Crackers

America’s top-selling cracker and growing14

VISIT
SOUR PATCH KIDS

SOUR PATCH KIDS

#1 sour confection brand14

VISIT
OREO CHOCOLATE CANDY BAR

OREO CHOCOLATE CANDY BAR

Candy Bar of the Year13

VISIT
OREO

OREO

America's #1-selling cookie14

VISIT
SWEDISH FISH

SWEDISH FISH

92% brand awareness15

VISIT
CHIPS AHOY

CHIPS AHOY!

America’s favorite chocolate chip cookie and growing14

VISIT

Ingredients for Kitchen Experts

Mondelēz International brands expand way beyond snack time. Available in convenient ingredient formats, our portfolio of top-selling brands is poised to help your menu stand out for big brand recognition.
View all Dessert Ingredients

PIECES

Sprinkle or blend cookie and candy pieces onto sundaes, parfaits and shakes

Top donuts, stir into cupcakes, brownies and cake mixes

Iced Cinnamon Rolls made with OREO Cookie Pieces
BASE CAKE

Create a delicious OREO Cookie flavored cheesecake base

Layer into parfaits and add extra dimensions to cake and brownie batters

Baklava Made with OREO Cookie Pieces and Base Cake
PIE CRUST

Create cheesecakes to pies using crusts with the familiar flavor of preferred cookie brands

Pineapple Upside-Down Cheesecake Pie with HONEY MAID Graham Crust
COOKIE WAFERS

A great base for handheld desserts like ice cream sandwiches and s’mores

Try in crusts for frozen pies, personal cheesecakes and other treats

Celebration Sandwich Made with OREO Wafers
VARIEGATE

Easily bring the flavor of top branded snacks to all kinds of treats

Stir into cupcakes, pies and cakes, blend into milkshakes, and top sundaes

Banana-Chocolate Spring Rolls with NUTTER BUTTER Cookies and Variegate
CRACKER CRUMBS

Help make menus pop with the buttery flavor and flaky texture of RITZ Crackers—found in more homes than any other16

Pulled Pork and Cheese Stuffed Jalapeno Poppers Made with RITZ Crackers

Catering Cookies & Crackers

Bulk crackers and cookies make it easy to elevate catering offerings—from weddings to corporate events and more.

NABISCO ENTERTAINMENT Crackers Four Star Collection

This assortment of Original Water, Vegetable, Pepper & Poppy and Wheat crackers provides a flavorful base for meats, cheeses and spreads, or as an accompaniment to soup or salad.
View all Crackers



Edit Your Offerings


Edit Your Offerings

Once you’ve found the right products to cater to your customers, make sure you keep an eye on what sells and what sits to keep your SKUs tight and effective.

  • Highlight new products
  • Replace low performers
  • Make sure you stock sweet and savory snacks



Get it to Go

Download our new non-commercial category management brochure.

DOWNLOAD PDF

1. Mintel, Snacking Motivators, July 2017
2. NPD Group, Guide to Gen Z, 2017
3. Technomic, Consumer Evolution, 2018
4. Technomic, Consumer Trends that are Changing Foodservice, 2017
5. Technomic, The Gen Z Selfie, June 2016
6. Valdez, Kevin, “Why Now is the Time for Restaurants to Court Gen Z,” QSR magazine, Jan. 2018
7. Restaurant Business, “Restaurants Shift Focus Back To Baby Boomers”, Jan 23, 2018
8. Datassential, Millennials, Feb 2018
9. Datassential, Generations of Change, May 2018
10. Watrous, Monica, “Snacking Innovation for the older generation”, Food Business News, May 30, 2018
11. Nielsen, xAOC plus Convenience, 52 weeks ending 2/24/18
12. Nielsen, xAOC plus Convenience, 52 weeks ending 4/28/18
13. Kantar, February 2018
14. Nielsen, xAOC plus Convenience—52 weeks ending 12/29/18
15. Kantar Millward Brown, brand tracking, April/May 2018
16. Nielsen, xAOC plus Convenience, 52 weeks ending 5/26/18