92% total brand awareness2

53% market share of chocolate chip cookies in retail1

46% claim that CHIPS AHOY! is a “brand I trust”3



Almost 1/3 of U.S. households purchase CHIPS AHOY!4


Sources:

1 Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/2015.
2 Ipsos, Brand tracking, Q2 2015.
3 Ipsos, Brand tracking, Q3 2014.
4 Nielsen, Multi-Outlet Household Panel, 52 weeks ending 11/21/2015.