NUTTER BUTTER is the #1-selling cookie in the peanut butter sandwich category with a 84% share1

Experienced double-digit growth in 20151

76% total brand awareness2

NUTTER BUTTER consumers list craving as a top motivator when consuming the brand3




Sources:

1 Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/2015.
2 Ipsos, Brand tracking, Q2 2015.
3 Ipsos, Brand tracking, Q3 2014.
4 Nielsen, Multi-Outlet Household Panel, 52 weeks ending 11/21/2015.