NEWTONS are the #1-selling fruit-filled cookie1
81% brand awareness2
61% dollar share of fruit filled cookies1
56% see NEWTONS as consistently high quality2
49% see NEWTONS as the “brand I trust”2
Sources:
1 Nielsen, xAOC plus Convenience, 52 weeks ending 7/25/2015.
2 Ipsos, Brand tracking, Q3 2014.