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Diversify Your Snack Offerings With Mindful Snacking


A new frame of mind will change the way you enjoy your favorite snacks

Hands taking chipsYou may have heard the term “mindful eating,” but what does that really mean? Christine McGrath, Mondelez International’s Vice President and Chief of Global Impact, Sustainability and Well-being, recently told the Wall Street Journal that it’s about “learning how to enjoy and get more pleasure and satisfaction from how you eat.”

Specifically, this means removing judgement from the process while allowing yourself to be aware of the thoughts and emotions you experience while eating. This means letting go of the archaic notion that there are “good” and “bad” foods, or that eating a certain food is “cheating.” Instead, you truly immerse yourself into the sensory experience of eating food — the smell, the taste, the texture — and give yourself permission to enjoy it with no strings attached. You’re being present with your food, just like you are in other areas of your life.

If you worry this frame of mind could lead to overeating, research suggests the opposite. Mindful eating allows you to better connect to your body’s ability to detect how hungry or full you are, leading you to consume a reasonable amount of food instead of engaging in distracted or emotional eating, which is how overeating often occurs. TIME Magazine recently reported that a review of two dozen studies in the American Journal of Clinical Nutrition “found evidence that ‘attentive eating’ helped people eat less during meals, while inattentive eating led people to eat more during a meal and also later on.” When you snack while doing other activities — working, watching TV, scrolling through your phone — you’re not tuned in to the experience, which can lead to overeating.

Mondelez strives to be a global leader in well-being snacks and encourages consumers to truly enjoy Mondelez products through their Snacking Made Right platform. Through this initiative, Mondelez will lead the future of snacking by offering the right snack, for the right moment, made the right way. As McGrath noted in WSJ, “This is us leading the future for our consumers to continue to build and have a healthy relationship with their snacking behavior and for us to help them love our brands.”

You may have to retrain yourself to eat, which sounds ridiculous until you really think about it. This means minimizing distractions (the aforementioned work, TV or phone) and focusing on the experience of eating your snack. Eat slowly, taking in the taste, smell and texture of the food. Thoroughly chew each bite before you take the next one and allow your body to digest the food comfortably. When you’re not rushing through the experience, you’ll enjoy it much more, and you’ll likely register fullness at an appropriate time. You may discover that this increased awareness causes you to love your favorite snacks even more.

If you’re looking for something salty but still want to be mindful of nutrition, reach for RITZ Toasted Chips. They have that buttery, flaky taste you know and love, with a little more crunch. RITZ Toasted Chips are also great with a high-protein, low-fat dip. Another better-for-you option are WHEAT THINS or WHEAT THINS Veggie, both made with whole grains. WHEAT THINS are delicious solo, but they also pair well with hummus or proteins like cheese or meat, creating a savory snack experience.

As you embark upon your journey of eating and snacking mindfully, try to keep your mind in a judgement-free zone. Food should be something you enjoy, not something you feel you have to manage or stress about.



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