Snacks and desserts play important roles in foodservice loyalty programs, helping to drive incremental sales through higher checks and increased visits. Operators often use the promise of a free dessert as an incentive to join a loyalty program, for example, and some allow customers to earn free snacks or desserts by meeting certain thresholds for spending or number of visits.
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Let’s face it: The foodservice business dishes out a lot of punishment for operators who neglect off-peak traffic. Margins tend to be tight, and to improve them operators need a reliable recipe for jump-starting business during slow periods. But how to drive traffic between dayparts, when operators are often starved for sales?
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