Nilla Wafers - Crispy vanilla-flavored wafers with a touch of sweetness

  

NILLA Wafers are the #1 brand of vanilla wafer1
69% dollar share of the vanilla wafer segment1
81% brand awareness2
31% of consumers say they are more interested in banana pudding topped with crushed NILLA Wafers (branded) vs. 18% of consumers who say they are more interested in banana pudding topped with crushed vanilla wafers (unbranded)3

Sources:

1 Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/2015.
2 Ipsos, Brand tracking, Q2 2015.
3 Mondelēz Dessert A&U, 2012.

NILLA Blueberry Bars

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