Stay on Top of the Trends

Snack foods account for over 400 billion eating occasions each year¹. In home or away from home, the average American eats more than 1,000 snack food items throughout the year.¹ Keeping track of the latest trends makes it easy to guarantee that you always have the right snacks in stock to make an impact on your bottom line.

Mondelēz International Snack Trend Tracker

Click on the tabs below to learn more about each snack purchase motivator.

Consumers are snacking much more frequently. And they’re much more likely to treat themselves to impulse purchases:


48% snacked at least twice a day in 2012, up from 25% in 2010

Indulgence is the primary need state for snacking, helping consumers savor the moment:


Health plays a role in consumers’ shifting motivations:


and almost ½ of women—report that they’re gravitating toward more healthful snacks.

For today’s consumers, snacking goes way beyond "chips":


purchase snacks from multiple snack categories annually. 5
Customers actively shop a rich assortment of cookies, crackers and gum.

Mondelēz International Market Share by Category

Click on the tabs below to learn more about our #1 cookie and cracker brands.

Share of the Cookie Category:

Mondelēz International dominates the cookie category with a 45.6% total share.


Share of the Cracker Category:

Snacks from Mondelēz International account for 42.5% of total cracker share


1) The NPD Group/SnackTrack; 2 years ending March 2012. Based on U.S. Census Bureau Population Estimate 2011; 311,591,917 individuals
2) $ Consumption 2011; US—Nielsen FDMx, All-Outlet Panel; IRI C-store
3)Technomic, The Snacking Occasion Consumer Trend Report, 2012
4) IRI State of the Industry, 2011 and 2012
5) Kantar Shopper Genetics 52 Weeks Ending 2/29/12
6)ACNielsen, 52 Weeks Ending 12/29/12

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