belVita is the #1 breakfast biscuit1

79% share of total breakfast biscuit category1

+26% consumption dollars in 20151

Top 10 winner for breakthrough innovation in 20142

48% brand awareness, accomplished in less than 2 years3

44% feel belVita is part of a balanced breakfast4

55% Repeat average—the highest repeat rate in Nielsen history5

More than 39.2% of belVita is consumed with coffee or tea6

Sources:

1 Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/2015.
2 Heller, Laura, “Nielsen’s Breakthrough Innovation Winners Turn Challenges into Sales,” Forbes, May 6, 2014.
3 Ipsos, Brand tracking, Q2 2015.
4 Ipsos, Brand tracking, Q3 2014.
5 Nielsen, NPFF, 2003–2012. Biscuits/all categories/all launch years. Note: Tracking period is the first 2 years of launch; 2003–2008 data is FDM; 2009–2012 is xAOC.
6 NPD Group, SnackTrack® 2.1 consumption database, 2 years ending Dec. 2014.