OREO is America’s #1-selling cookie1
89% dollar share of chocolate sandwich cookie segment1
57% see it as the brand with "the taste I love"3
Nearly 4x the cookie category’s growth rate in 20151
OREO is rated as a top 5 millennial brand4
Sources:
1 Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/2015.
2 Ipsos, Brand tracking, Q2 2015.
3 Ipsos, Brand tracking, Q3 2014.
4 "Top 5 Millennial Brands of 2013," Millennial Marketing, Jan. 6, 2014, http://www.millennialmarketing.com/2014/01/top-5-millennial-brands-of-2013/