OREO
The classic cookie you know and love, bringing you moments of wonder.

OREO is America’s #1-selling cookie1

95% brand awareness2

89% dollar share of chocolate sandwich cookie segment1

57% see it as the brand with "the taste I love"3



Nearly 4x the cookie category’s growth rate in 20151



OREO is rated as a top 5 millennial brand4


Sources:

1 Nielsen, xAOC plus Convenience, 52 weeks ending 12/26/2015.
2 Ipsos, Brand tracking, Q2 2015.
3 Ipsos, Brand tracking, Q3 2014.
4 "Top 5 Millennial Brands of 2013," Millennial Marketing, Jan. 6, 2014, http://www.millennialmarketing.com/2014/01/top-5-millennial-brands-of-2013/

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